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Find iGaming affiliates who bring the right players

Casino and sportsbook operators: meet affiliate consultants who fit your markets, agree a clear deal and sign one contract with transparent tracking.

Talk to us Read the FAQ
  1. 1Brief usBrand, markets, verticals and the players you want
  2. 2ShortlistWe introduce affiliate consultants that fit
  3. 3Agree termsFixed fee, CPA or hybrid, set by market
  4. 4Sign & launchThree-party contract, tracking agreed

Good affiliates send players who deposit, play responsibly and stay. Poor ones send clicks. We help casino and sportsbook operators find affiliate consultants who fit their brand and markets — and put the partnership on terms both sides can rely on.

What you get

  • The right partner — affiliate consultants matched to your markets, verticals and audience.
  • Strong markets — grow your business where it matters most to you.
  • Guidance — strategic advice and performance analysis from our consultants.
  • Long-term thinking — we aim for long-term partnerships and help both sides.
  • Transparency — no hidden fees or costs; billing is transparent and you're in direct contact with the affiliate consultant.

What to tell us

The more specific your brief, the better the match. Useful details include:

  • Your brand, licence and the markets you accept players from.
  • Your verticals — online casino, live casino, sportsbook, esports, poker, bingo or lottery.
  • The players you want to reach and the volumes you're aiming for.
  • Your marketing rules — channels, bonus messaging and brand terms you allow or don't.
  • Whether you prefer CPA, fixed fees or a hybrid.

Agreeing the commission

Commission is agreed by fixed fees, CPA or a combination of both, set according to the target market and audience. We help both sides agree up front what counts as a qualifying player, how tracking works and when reports and payments are due. Read fixed fee, CPA or both? for the trade-offs.

One contract, three parties

The final agreement is ratified under a contract between three parties — you, the affiliate consultant and IGA — so payment terms, tracking and reporting are clear to everyone from day one.

Protecting your brand

Affiliates speak for your brand in markets you may not watch every day. We agree your marketing rules up front — the channels, bonus messaging and brand terms you allow — and make them part of the contract, so every partner promotes you the way you want to be promoted.

Ready to grow through affiliates? Send us your brief. Payments need attention too? See payment processing.

Questions about for operators

Something else? Ask us directly.

What do you need from an operator to find affiliates?

Your brand and licence, the markets you accept players from, your verticals, the audience and volumes you want, your marketing rules and your preferred commission model.

Do we deal with the affiliate directly?

Yes. Billing is transparent and you’re in direct contact with the affiliate consultant, under a three-party contract that includes IGA.

Talk to us about affiliation

Tell us a little about your operation and we’ll reply within one working day.

We reply within one working day. By sending this form you agree to our privacy policy.

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