Affiliate marketing is one of the biggest acquisition channels in online gaming. Affiliates promote casino and sportsbook brands through review sites, comparison tables, blogs, streams, social media and email, using unique links or codes that track every referral. The hard part isn't finding affiliates — it's finding the right one, on terms both sides can rely on. That's what we do.
How we work
We sit between operators and affiliate consultants. We understand what each side needs, introduce partners that fit, help agree the commission and stay involved after the introduction. Every partnership is ratified in one contract between three parties: the operator, the affiliate consultant and I-Gaming Admins.
For operators
You want traffic from strong markets, from partners who will still be there next year. Find iGaming affiliates who fit your brand, your markets and your marketing rules.
- Find the affiliate consultant that fits your needs.
- Grow your business within strong markets.
- Get strategic guidance and performance analysis from our consultants.
- No hidden fees or costs — billing is transparent, with direct contact with the affiliate consultant.
For affiliates and consultants
You have the traffic an iGaming operator wants, but you're still looking for the right partner. Find reliable iGaming operators with transparent payment terms, tracking and reporting.
- Get in contact with reliable, professional operators.
- Set your billing according to the target market and audience.
- Agree commission as fixed fees, CPA or a combination of both.
Commission models
There's no single right deal. Commission is set according to the target market and audience:
- CPA (cost per acquisition) — a set payment for each new depositing player the affiliate refers. Usually tied to a qualifying condition such as a first deposit (FTD) or a minimum deposit amount.
- Fixed fees — a set amount for an agreed placement or campaign, such as a review, a featured position or a newsletter slot.
- Hybrid — a combination of fixed fees and CPA, when both sides want certainty with shared upside.
Not sure which suits you? Read fixed fee, CPA or both? or look up the terms in our iGaming glossary.
Deals shaped by vertical and market
An online casino player, a sports bettor and a poker player behave differently, and so do players in different countries. That's why every deal is set by vertical, market and audience rather than copied from a rate card.
The three-party contract
Every partnership we arrange is ratified under one contract between the operator, the affiliate consultant and I-Gaming Admins. Everyone signs up to the same payment terms, tracking and reporting, so there's nothing to argue about later.
Start a conversation
Operators: tell us your markets and the players you want to reach. Affiliates: tell us about your traffic and the markets you cover. Get in touch and we'll suggest the right match. Need help with payments too? See our payment processing service.